This NetAudioAds (Voice2Page) thing is such a disappointment because I have not received any audio ads at all. I thought 1 February 2008 was supposed to be the official launch but it turns out that it was only a partial launch. I believe that should have been specified clearly beforehand.

NetAudioAds (Voice2Page) have hired Charles Heflin to market their business. I know Charles Heflin from his site SEO 20/20. I have his “Masterplan” ebook and I like most parts of it. However, I am very sceptical about anything Mr Heflin promotes because he has not paid some of his affiliates commissions and some of his work was allegedly copied from Caroline Bogart.

I know this because I am a member of his private forum and one of his affiliates by the name of Lawrence has been trying to contact Mr Heflin to get his commissions for promoting his products. No response whatsoever was made to Lawrence despite his various attempts to contact Mr Heflin, including posting a forum topic at the SEO2020 private forums.

Caroline Bogart issued a warning to Mr Heflin for using her work in his own work and passing it off as his own.

I am also put off by the way Mr Heflin treats his own customers in his forums by totally ignoring us. I tried to contact him to get a PDF copy of the Masterplan ebook because I lost my copy when my hard drive crashed. I also received no answer from him regarding my queries. However, if you email Mr Heflin about his latest promotions, he is quick to reply to your questions. Try asking him questions about “Pay Per Play” right now and you will get a prompt answer.

The integrity of Mr Heflin is very shady. I have waited months for this and now it is still in “testing mode”. If you say you’re going to launch something on a certain date, then do so. Don’t launch something and say we are not 100% ready as we are still testing things out. Luckily, Mr Heflin is only responsible for the marketing side of NetAudioAds (Voice2Page). If he’s in charge of the payments, we might not get anything like Lawrence.

Tagged As: Caroline Bogart, Charles Heflin, NetAudioAds, pay per play, SEO2020, Voice2Page

Categories: Advertising Revenue | No Comments »

This is a nice article about Voice2Page from Wall Street Journal Online.

Using V2P Communications’ coming audio ads, which will pay blog publishers a 25% commission on ad revenue, a site that gets 2,000 unique visitors a day with an advertiser paying $14 per 1,000 plays would earn $7 a day, or $49 a week.

Let’s break this down into smaller chunks.

Visitors = 2000
eCPM = 25% x $14 = $3.50
Pay Per Play = $3.50 / 1000 = $0.0035
Earnings = (Visitors / 1000) x eCPM OR Pay Per Play x Visitors = $7.00

The eCPM is the net rate Voice2Page pays its publishers after it takes their cut. The eCPM rate is for 1000 impressions or plays. If you divide the eCPM by 1000, you get the net amount of money you should receive per impression or play. Multiply the number of unique visitors by the Pay Per Play rate, you get your estimated earnings. If your visitor stays on your site for longer periods, they might get another play and you earn from it too.

A $3.50 eCPM isn’t a lot of money. Some popunder ads pay this amount. I am still sceptical about Voice2Page. Let’s see how it goes when it is launched on 1 February 2008.

Categories: Advertising Revenue | No Comments »

I emailed Larry Host, the CTO of Voice2Page with the following questions and here is his reply.

1. How much can I earn every time an audio message is played?

Our pricing is based on a cost per thousand impressions (CPM) and one ad play at a CPM of $20 is about $0.002.

2. How often do the audio messages get played per visitor?

Each visitor receives and ad when they first hit your domain. If a visitor stays longer that 3 minutes, they are then qualified to hear a second ad and another every three minutes until they leave your base domain, regardless of which of your pages they are on.

3. What payment options do you offer?

You may choose one of four methods: Paypal, direct deposit to either Bank of America or Wells Fargo Bank, or by snail mail check to your address.

4. What is your payout percentage?

The website that publishes the ad is paid 25% of the net received CPM. We pay out 25% to the actual publisher out of the net COLLECTED proceeds for ads. Just so you know the split, 25% for the publisher, approximately 20% for the ad agency and 10% for the referrer chain. We keep 45% of working gross to fund the company, the server farm, etc.

5. How often do you pay your publishers?

Weekly, on Friday, for ads played and paid for through midnight the preceding Saturday.

6. Do you only pay publishers for ads played to visitors from certain countries (like USA, Canada etc) only?

We currently only accept ads in English. If we play an ad, you get paid for it.

7. Do you have an audit period before you pay your publishers?

The audit process and the publisher payment are not interrelated except for the occasional advertiser who waits for audit results before paying their invoice.

8. Do you have any competitors in this “pay per play” industry?

Our process is patent pending and our research shows that we appear to be the only team in the league.

9. Is Voice2Page.com’s publisher referral model an MLM model?

NO, it is simply a definition of the inevitable question of ‘What do I get for sending a friend to you?”. In an MLM, layers descend infinitely whereas with PPP there are only three levels and there is no further descent where the top guy falls off.

Tagged As: NetAudioAds, pay per play, Voice2Page

Categories: Advertising Revenue | 2 Comments »

NetAudioAds (Voice2Page) is launching a new advertising model for webmasters. Simply embed some code to the end of your HTML body tag and it will launch a 5-second audio message to your visitors when they visit your web site.

NetAudioAds (Voice2Page) will only start paying advertisers from February 2008 after they test the market a little bit. They pay weekly, based on ads played and advertiser payments. This begins the friday after your first ad is played in February. It would be interesting to see how this “pay per play” model works out. It seems like you will make money from each visitor to your web site regardless if they click or buy anything. It works a little like the “cost per impression” model.

However, I doubt they will pay for every visitor to your web site. Most likely, they will filter the source of your visitor and pay for USA traffic or English speaking countries only. They play 1 audio message every 3 minutes during a visitor’s stay on your web site.

I received an email from NetAudioAds’ CTO, Larry Host saying:

We ask that you embed this code fragment in all your pages as soon as possible as our third party audit begins on December 22, 2007 and the prices we charge advertisers is based on the results from that audit.

I plan to embed the HTML code today or tomorrow on some of my sites to start the process.

NetAudioAds (Voice2Page) Affiliate Program

The good thing about signing up early before they start paying is you get to introduce this to as many people as possible to build your list of sub affiliates.

Here’s how the affiliate program will work:

• 5% of what the advertiser spends on PPP ads played on the website(s) of those you refer.
• 5% of what the advertiser spends on PPP ads played on the website(s) that your direct referrals bring on board.

Looks like an MLM model doesn’t it? I am not sure if it is but it seems promising. The verdict on NetAudioAds (Voice2Page) is still unknown. We shall find out in the coming months if this model is going to work out profitably for our web sites.

Tagged As: NetAudioAds, pay per play, PPP, Voice2Page

Categories: Advertising Revenue | 1 Comment »

I just added Kontera text ads to my blog. Maybe I should have added this to my web sites earlier on but I wasn’t sure of it because I used to have Clicksor on one of my sites and it was pathetic. Let’s see how Kontera performs on my sites.

Categories: Advertising Revenue | No Comments »

I recently signed up for AuctionAds to test if it will earn more money than Google AdSense for one of my sites. So far my results have not been good due to the fact the AuctionAds keyword rotation system seems to be broken.

AuctionAds is not a contextual advertising network. You have to specify the keywords into the system to get relevant ads displayed on your web site. Google AdSense on the other hand tries to automatically detect your web site’s theme and display relevant ads at their own discretion. AuctionAds allows you to set the keywords, minimum/maximum bid price, negative keywords and a couple of matching options.

According to AuctionAds’ keyword document:

One powerful feature you can use is result refinement using a “,”. Say for example you have a web site with baseball cards. You automatically insert the players name from the page into the ads, but not every player may have auctions with their name listed. You could however specify: “derek jeter rookie card, derek jeter, baseball”. The engine will try to find Derek Jeter rookie cards, and if all else fails will show simply “baseball” ads.

If you simply want to return all of several different keywords, use “;” a semicolon. Specify: “hdtv;xbox 360;video games” to return ads for hdtv OR xbox 360 OR video games.

Please keep in mind that there IS a delay between updating keywords on your code and seeing changes on your site. In the mean time the most popular items on eBay will display.

The Comma Parameter

Let’s say I want to display Barbie dolls and Transformers toys on my web site. I am not a girl so I don’t like Barbie dolls and I want Transformers toys to be displayed as my first priority. I would enter the code “transformers, barbie” into AuctionAds.

What this does is it tells AuctionAds to display as many Transformers toy ads until it cannot find any more before showing any Barbie doll ads. The problem with this approach is if there are loads of Transformers ads on eBay, you may never get a chance to display Barbie doll ads on your site.

I have tested the comma syntax in AuctionAds and the returned ads are correct and they work on my web site too.

The Colon Parameter

This is where I have problems with AuctionAds. I am not the only person in this world complaining about it. Since May 2007, some people have posted in this AuctionAds blog post about this problem.

The colon parameter is supposed to be a “OR” operator code for your keywords. For example if I wanted to display iPods and Creative MP3 players on my site randomly, I would use the code “ipod; creative mp3 player”.

However, this code does not seem to work. I received a lot of garbage results instead of the iPod and Creative MP3 player results I was expecting. I understand that there is a delay in the ads but after leaving my ads for over a day, I am still getting nonsense ads on my site. This is so frustrating.

Tagged As: AuctionAds, auctionads-colon, auctionads-comma, auctionads-keyword-rotation

Categories: Advertising Revenue | No Comments »