This is a nice article about Voice2Page from Wall Street Journal Online.

Using V2P Communications’ coming audio ads, which will pay blog publishers a 25% commission on ad revenue, a site that gets 2,000 unique visitors a day with an advertiser paying $14 per 1,000 plays would earn $7 a day, or $49 a week.

Let’s break this down into smaller chunks.

Visitors = 2000
eCPM = 25% x $14 = $3.50
Pay Per Play = $3.50 / 1000 = $0.0035
Earnings = (Visitors / 1000) x eCPM OR Pay Per Play x Visitors = $7.00

The eCPM is the net rate Voice2Page pays its publishers after it takes their cut. The eCPM rate is for 1000 impressions or plays. If you divide the eCPM by 1000, you get the net amount of money you should receive per impression or play. Multiply the number of unique visitors by the Pay Per Play rate, you get your estimated earnings. If your visitor stays on your site for longer periods, they might get another play and you earn from it too.

A $3.50 eCPM isn’t a lot of money. Some popunder ads pay this amount. I am still sceptical about Voice2Page. Let’s see how it goes when it is launched on 1 February 2008.

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