In one of my previous post, I mentioned that I made a goal to create 20 campaigns this month. Right now I am at at campaign number 19. 1 more campaign to go before I hit 20. I guess I was right when I predicted that I would find 1 profitable campaign after testing 10 campaigns.

So far I have found 2 profitable campaigns out of 19 campaigns and the funny thing is they came from the 1st 10 campaigns. From these 2 campaigns, I have made 2 sales from 1 campaign and 3 sales from the other. Now I know these items convert well, I need to look at my current keywords and think of ways to expand on the keywords to see if it will explode my sales.

My 1st profitable campaign started as an “underachiever”. Its a bit like growing a plant. You need to add fertiliser, water and sunlight for it to grow. I kept testing different keywords to see if they helped to add more sales. I even paused my first profitable campaign in the beginning because it wasn’t making money when I first started it. I relaunched it after a while when I had new ideas on how to promote it.

Some of my campaigns take about 10 minutes to set up, other take anywhere from 10 minutes to 1 hour depending on the number of ad groups I set up. Usually I will set up 4 ad groups, but I simply create 1 ad group for some of them.

I have 1 more week to create my last campaign for March 2005. Once I have created campaign number 20, I will focus on all the campaigns that are making me money now and think of ways to improve them.

One of the most important things I learnt from this 20 campaigns is that you do not ASSume what will sell and what won’t sell! I used to look at the Clickbank rankings and tell myself in my head “Nah! This won’t sell…. Its too expensive! The sales page is ugly!” or “Who the hell wants to buy an ebook for that?”.

Barry Stein once gave me a hint. He told me the things that sell well on Clickbank are the products that teach people how to make money…. To narrow my focus, I only choose the top 20 products in each category. Some people say they can spot “emerging products” that are new and sell like hotcakes but I somehow have not succeeded in doing that at the moment.

What I am doing now to select my products isn’t the most “scientific” way to do it. To increase your chances on finding a profitable product, you might want to use CB Engine and have a table of statistics on each product’s ranking history on Clickbank.

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