I have reached the end of the road with this Dog campaign. Like my previous run, I made 1 sale and couldn’t get any further. I decided to stop this campaign before I lose money.

Here are my stats:

Day	1	2	3	4	5	6
Date	14 Jan 2005	15 Jan 2005	16 Jan 2005	17 Jan 2005	18 Jan 2005	19 Jan 2005
Google AdWords Clicks	24	35	39	73	48	11
Landing Page Clicks	6 (Pg 1) 0 (Pg 2a) 0 (Pg 2b)	7 (Pg 1) 0 (Pg 2a) 0 (Pg 2b)	8 (Pg 1) 0 (Pg 2a) 0 (Pg 2b)	8 (Pg 1) 6 (Pg 2a) 3 (Pg 2b)	0 (Pg 1) 5 (Pg 2a) 7 (Pg 2b)	0 (Pg 1) 0 (Pg 2a) 2 (Pg 2b)
Landing Page to Merchant Page Conversion Rate	25%	20%	20.5%	23.3%	25%	18%
Number of Sales	1	0	0	0	0	0
Merchant Page To Sales Conversion Rate	16.7%	0%	0%	0%	0%	0%

Here are my Google AdWords campaign screenshots:

• Daily Summaries
• Daily Full Campaigns with all the ad groups & keywords

Remember my post on split testing Page 2a and Page 2b? As you can see from the stats above:

• Page 2a received a total of 11 clicks to the merchant page
• Page 2b received a total of 12 clicks to the merchant page

Ok, Page 2b is the winner by 1 click. But that’s too little to determine whether shorter landing pages work better than longer ones. I’m still not sure which ones work better. If you’re got stats on a similar situation, please share with me your results.

Overall, I made $24.92 in sales, spent $19.26 in Google AdWords and that’s a profit of $5.66. At least I didn’t lose money on this "test". I did learn a ton about creating landing pages and tracking the clicks on them.

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