I learnt this the hard way. I read the ebook by the Search Engine Institute remember? They recommend to research your keywords for up to 8 hours in the beginning. I really did that religiously and I can tell you its a pain in the arse! I feel the information they taught me was priceless… but the technique in which to use it was useless.

If you’re going to spend up to 8 hours to create 1 campaign… it might take a few days of your extra time to do that. It’s a tough ask to sit in front of your computer for 8 hours straight. Now what if you’re campaign isn’t profitable? Damn! 8 hours + down the toilet…. If you’re going to have a top earning campaign after 15 campaigns…. That will take you 8 x 15 hours = 120 hours = 5 full days of work? Doesn’t make much sense does it?

I emailed Barry Stein about coming up with test campaigns in less than 30 minutes? He claims to have done it in 10 minutes in this email reply from him…. My speed right now is about 1 - 2 hours per campaign.

Hi Vincent,I only market ClickBank products.

I can set up a test campaign in about 10 minutes and I always start them in only one Ad Group in the beginning. If they are profitable I can then try adding other Ad Groups to target more groups of keywords. Bottom line is always profitability. Start with the most relevant keywords and then test adding broad keywords in another Ad Group later if you are making a profit.

When a campaign is new you have to keep a close watch on it. Any keyword that receives 100 or more impressions and no clicks gets deleted. Any keyword that gets 100 or more impressions, gets clicks, and has a CTR of 0.4% or less gets deleted. I never have any of my campaigns get slowed.

This tweaking is always done while viewing the campaign in the “all time” option and not “today” or any other option. This is very important.

When I run a test campaign I try to start off using only the most relevant keywords and I start my bids off very low, often five cents if possible. I want to run my 100 click test as cheaply as possible.

If you are not getting enough clicks for some campaigns it usually means you have to raise your bids to get a higher positon. Start with low bids and then keep raising them slowly until you get action. Again, your goal is to runa 100 click test campaign as cheaply as possible.

This isn’t easy. I’ve run about 200 test campaigns to date. My AMMs can be found in the best selling ClickBank products. Some times you have to target keywords that have nothing directly to do with what you think you should be using for the campaign, but not always. Some of the ClickBank products have lots of competition and keywords are expensive. One of my AMMs is a survey site. If I tried to target keywords that had to do with taking surveys it wouldn’t be profitable for me since many of the bids are as high as $1 each. So I target my survey campaign targeting some other types of keywords. This is a very hard affiliate product to market profitably since there is so much competition. You should think of doing something else at the same time, like creating mini websites or some other way to generate income. Don’t put all your eggs in one basket.

Best regards,
Barry Stein
http://www.awebbiz.com
It’s all about business.

Remember to check out Barry Stein’s marketing blog about his successes with the Google Cash system! I learnt a lot from this guy. He tells it like it is and not promise you too much. This Google Cash thing isn’t as easy as the author claims. I don’t blame him, he’s trying to make money with his ebook. Barry’s an inspiration for me to carry on with my Google AdWords campaigns!

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