Well shit happens…. This is my 2nd time of my Google AdWords experience that this has happened.

Here’s the email Google sent me:

Hello Vincent,

We’d like to notify you that the AdWords system has slowed the delivery of some of your ads because one or more of your keywords isn’t meeting the minimum required clickthrough rate (CTR).

It’s critical that you review your ads as soon as possible. If your keywords continue
to perform below this minimum requirement, the system may disable them completely.

Also, please note that if the system slows your account due to low performance three times in a row, we will charge you a $5.00 fee every third time you restore it.

Please visit https://adwords.google.com/select/performance.html?hl=en_US
now to learn how to:

- Restore your account.
- Optimize your ads.
- Avoid this process in the future.

As always, if you have any questions, feel free to send us an email by logging in to your account and clicking ‘Contact Us.’

Sincerely,

The Google AdWords Team

Please take this email very seriously every time you receive one of these. I got "fined" $5.00 for failing to adjust my ads the first time I got this email. It’s a little bit like baseball. You get 3 strikes and you’re out. Google is pretty strict about your keywords. Don’t be like me and place broad keywords that get searched on too much and nobody ever clicks on those keywords.

Here’s what I did to rectify this situation. I hope it works. I did pretty much the same as one of the previous posts where I deleted under performing keywords. Today, I added additional Ad Groups to store the promosing keywords. So I have 5 or 6 more Ad Groups with very closely related keywords.

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