I had 1 disallowed keyword because it was an illegal item I think?

I also had 1 typo in my Ad copy… My mistake. I wouldn’t have known about the first error but the second error is totally my fault. Imagine spending 2 hours and then having the campaign disabled.

I also decided to do some housekeeping for Campaign #10, the one I made 2 sales with. I am shocked to find that I have over 380 clicks but still on 2 sales. Damn! I expected at least 1 more sale by now. My Google fees are catching up with the sales commission I made. I am going to break even soon but that’s not what I want. I want to profit.

The merchant was kind enough to remove the pop up and create another page specifically for Google AdWords for me. I recommended him to use a "pop over" or "pop in" as some people might call it. He has a pop up on his main sales page that has a limited time offer that entices the reader to take action immediately and some free recipe ebook or something like that.

I have been reading some Google AdWords blogs and I decided to follow Barry Stein’s rules for deleting under performing keywords.

1. Delete keywords with over 200 impressions and 0 clicks
2. Delete keywords with over 200 impressions and less than 0.5% CTR
3. Delete keywords with over 100 impressions and keyword positions of over 50

I hope this will increase my overall CTR and reduce my CPC….

Other tweaks I made were:

1. Reduced the max CPC to save some money in case it really doesn’t make any sale
2. Limited my countries to Singapore, USA, Canada, Australia, UK, New Zealand, Sweden, Denmark, Norway, Virgin Islands (US), Bahamas, Babados, Ireleand, South Africa… I might have missed 1 or 2 more countries. I used to select ALL Countries and that might have caused a lot of unmotivated buyers?

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