I have finally plucked my courage to re-launch my Google AdWords campaigns. After reading the transcript of Perry Marshall’s Google AdWords "Webinar", I feel like I am now equipped with the right knowledge and tools to make my campaigns work.

Here’s what I have learnt so far:

1) Do not use single word keywords or use "phrase matching" on a single word keyword

The effect is the same as a "broad match" and besides most people do not search using single word keywords

2) Disable your campaigns on AdSense and other Google partner site

If not, they’ll mess up your statistics!

3) Bid for positions 6 onwards to get the highest click through rate!

Don’t bid for 1-4 because they’ll most likely be clicks from uninterested people.

4) Never dump all your keywords into 1 Ad Group

This is one of my first mistakes and it took me some time to understand. Suppose you have the keywords "free toys" and "toys for free". You DO NOT put them in the same Ad Group. Instead create 2 Ad Groups to accomodate them both for higher click through rates.

5) Check out the cost of the number 1 positions all the way to the position you want

This can be done with the Max. Click budget estimates. I falsely belived I could get tons of clicks if I always set to $0.05 per click! Now I go for slightly higher clicks at $0.20.

6) Choose an affiliate program with Pay Per Lead and a high EPC (Earnings per 100 clicks)

So far, only Commission Junction and ClixGalore have programs that satisfy my needs. I chose a vacation affiliate program that pays $2.50 per lead with a high conversion rate of 20%! I hope this works out fine!

I’m still learning about Google AdWords. At least I’m not afraid to make mistakes and learn from them today than I was previously. I’ve failed in 8 Campaigns already. I’ve learnt from my mistakes, paid a little price, I’m sure everything will go up from now on!

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