I received this email from Perry Marshall a few hours ago. Its about a web seminar on Google AdWords.

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Dear Vincent,

Two years ago, Google launched their AdWords program. When I started, I made all the usual rookie mistakes. Fortunately at 15 or 20 cents a click, those mistakes weren’t fatal.

But now clicks are often $1 or more and the competition is thick. And the bag of tricks for beating the Adwords system gets deeper and deeper.

Before I get on with today’s newsletter, you need to know that PPC expert Don Crowther, myself and Jason Potash are doing an Ulta-Advanced Adwords Strategy Conference Call on Tuesday and Thursday this week:

www.AdwordsStrategist.com

Today I’d like to highlight some very important big-picture aspects of AdWords, especially important when there are 20, 30, 50 or even 100 bidders. (I’m competing in one market right now where there are 180 bidders and counting.) Here are some things to help you win the game:

1) The more competitors there are, the bigger you win when you do crack the code. Nowadays if you can buy a high-traffic keyword for 5 cents, that’s a virtual guarantee that a whole lot of other people have tried to profit from that keyword and failed.

For example there’s lots of traffic on the word "typing" and there’s only a few bidders -you can play for a nickel. But in reality there’s so much *free* typing stuff available that hardly anyone is willing to pay for a product in that market.

2) Promoting affiliate programs using AdWords:
A year ago when the "Googlecash" craze began, I honestly thought everyone was nuts for doing it.

I believed that not having your own website was a serious disadvantage. The reason I thought this was because I know, as a pro direct marketer, that the most expensive thing to do is to acquire a new customer.

BUT — as I talked to people and tried it for myself, I discovered that there are tens of thousands of crazy niches and unexploited opportunities out there. Yes, it can be made to work, and when it does, it’s pretty cool.

I’ve got some coaching members who are really kicking big-time butt with this.

The advantage of the Googlecash method is that if a product doesn’t sell, you just switch programs and promote something else. That’s very hard to do if the product is your own and you’ve already spent a year developing it! So really it’s a more market-centric approach to advertising.

On Tuesday and Thursday Don and I will talk about how to (1) find a program that’s profitable without blowing a ton of cash, and (2) how to build on your success once you’ve got a winner.

3) Promoting *your own* website using AdWords: First of all, "do your own" vs. "do affiliate programs" is NOT an either/or question. Ultimately, it’s wisest to do both! After all, the name of the game is squeezing maximum value out of every single visitor that clicks.

But just as split-testing is the secret to Google ads, it’s the secret to everything that happens *after* people come to your website too. When you spit test landing pages, order forms and sales letters, you get enormous, exponential improvements. Don and I are going to discuss split-testing case studies from hyper competitive markets where margins are thin and competition is thick.

4) Content Targeted vs. Search Engine clicks: Content targeted (Adsense) clicks are almost NEVER worth as much as clicks from search. You MUST separate these, otherwise you will be paying 100% to 300% more than you should. Google doesn’t let you do this, but Don and I will show you how to get around that.

The Tuesday / Thursday teleclinic with Don and Jason is going to START where my current Adwords material and the Jonathan Mizel teleclinic leave off. Most of this new material has not discussed anywhere else besides in private conversations and one-on-one consultations. This will be a serious brain-dump of truly advanced information:

www.AdwordsStrategist.com

Talk to you on Tuesday!

Perry Marshall

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I first heard about Perry Marshall from the Google Cash ebook. There was a teleclinic download for free if you purchase a copy of the Google Cash. The ebook and MP3s of Perry Marshall provided some insight into getting Google AdWords to work for you but not as much information as I want.

I hope this web seminar will work out for me to finally create ads that will help me make money online with affiliate programs. I’m going for Option 5 - Just the ebook and audio download.

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